Manager Marketing Ops, Analytics & ABM (B2B SaaS)

Location: Remote, Canada

Company

hirify.global provides an AI-infused low-code platform for integration, orchestration, automation, API management, and application development.

What you will do

• Own, administer, and continuously optimize the end-to-end Marketing Operations technology stack, including HubSpot, Salesforce, ZoomInfo, and Qualified.
• Manage HubSpot as primary administrator and Salesforce as co-administrator, maintaining bi-directional synchronization, data mapping, and system health.
• Design and refine lead scoring, lifecycle stages, conversion handoffs, and complex lead assignment and routing rules.
• Diagnose and resolve backend automation issues, API integrations, synchronization errors, and automated workflow failures.
• Partner with Sales Leadership and BDR managers to improve lead handoffs, SLA compliance, and pipeline visibility.
• Build dashboards and attribution reporting, oversee data hygiene and compliance, and document revenue workflows and tool usage.

Requirements

• 4–7+ years of hands-on experience in Marketing Operations; Revenue Operations or Sales Operations experience is a plus. Experience in B2B SaaS or technology is preferred by the source.
• Advanced administrative experience with both HubSpot, including Marketing Hub and Marketing Automation, and Salesforce, including Sales Cloud, Process Builder or Flow, custom objects, and lead routing.
• Strong understanding of bi-directional synchronization logic, custom field mapping, webhooks, APIs, and data integration platforms.
• Experience building multi-touch attribution models, campaign performance tracking, and executive dashboards in Salesforce, HubSpot, or BI tools such as Tableau, Looker, or Power BI.
• Ability to diagnose complex backend workflows, lead synchronization failures, and automation trigger issues.

Nice to have

• HubSpot Marketing Software or Operations Hub Administrator Certification.
• Salesforce Certified Administrator certification.

Culture & Benefits

• Remote role located in Canada.
• Work on a unified AI-infused low-code platform used to integrate and automate business systems.
• Equal opportunity employment and confidential handling of candidate information under EEO guidelines.

Hiring process

• Success expectations are defined for the first 30, 60, and 90 days.
• During the first 30 days, audit the HubSpot-Salesforce synchronization, review lead scoring and lifecycle workflows, and map the technology stack.
• By 90 days, deliver standardized revenue reporting dashboards and present recommendations for technology stack efficiency.