Senior Marketing Manager (Social Discovery)

Location: Paris, France; remote work with two office days per month under hirify.global's hybrid model. The marketing programme focuses on the US market.

Company

hirify.global is a real-time social discovery platform helping young adults find friendship, crushes, and community, with a strong focus on user protection, privacy, and safety.

What you will do

• Lead hirify.global's priority US brand campaigns from insight and strategy through briefing, delivery, optimisation, and reporting.
• Translate brand positioning, audience priorities, and seasonal moments into cultural marketing activity for Gen Z.
• Develop integrated paid, earned, and owned channel plans and manage campaign budgets in partnership with PR, Creative, and UA.
• Establish working rhythms, measurement plans, and reporting practices across Brand, Creative, PR, Product, UA, and Data.
• Analyse campaign performance, recommend optimisation and investment decisions, and deliver tests and experiments.
• Build influencer marketing capabilities, operating models, campaign integration, and agency partnerships.

Requirements

• Broad experience in brand and integrated marketing, ideally in a high-growth tech, consumer app, entertainment, lifestyle, or youth-culture business.
• Track record of developing and delivering integrated campaigns across paid, owned, and earned channels with cross-functional partners.
• Understanding of the US market and how 18–24-year-olds engage with brands, culture, and social platforms.
• Experience owning campaign and paid-media planning and management, ideally with performance marketing, creative, and communications teams.
• Confidence analysing campaign performance and translating data into optimisation and investment recommendations.
• Experience working with creative teams on campaign platforms, briefs, and strategically sharp, creatively ambitious work.
• Curiosity about non-traditional channels, partnerships, and approaches, with creativity to test new ways of reaching people and maximise earned attention.
• Proactive, autonomous, and highly collaborative working style.

Culture & Benefits

• Flexible hybrid model with only two office days per month and additional remote-work flexibility.
• Values focused on ownership, unconventional problem-solving, boldness, resilience, and teamwork.
• Paris office, team activities, events, and team-building activities.
• Family-friendly policies and childcare support.
• Health insurance, wellness programmes, sports classes, and mental well-being initiatives.
• Strong focus on privacy, safety, and Safety by Design.

Hiring process

• Initial call with Nicolas from Talent Acquisition.
• Technical test with Alex, the Brand Director.