Regional Marketing Manager France and Canada CDD 12 months (Diagnostics)

Location: Remote from France, supporting the direct markets of France and Canada. Regular travel within France, to Canada, and occasionally to other EMEA locations is required.

Company

Leica Biosystems is a hirify.global operating company focused on cancer diagnostics and life sciences solutions spanning biopsy to diagnosis.

What you will do

• Develop and execute field marketing plans for France and Canada in line with regional and global business objectives.
• Conduct market research, analyze local trends and customer segments, and assess competitive positioning to identify growth opportunities.
• Translate market data into actionable recommendations using MEKKO charts, market models, and other analytical tools.
• Collaborate with Sales, Commercial, Business Units, Commercial Development, and Marketing Communications on campaigns, demonstrations, educational events, trade shows, customer symposiums, and thought leadership initiatives.
• Support new-product launches through the DBS Launch Excellence process, including planning, KPI measurement, and post-launch analysis.

Requirements

• Relevant experience in field marketing or product marketing, preferably in healthcare, medical technology, life sciences, or diagnostics.
• Proven regional marketing experience in France and Canada, or in comparable international direct-market environments.
• Experience working with direct commercial teams and executing marketing plans in direct markets.
• Experience with market analysis, strategy development, and integrated marketing campaigns across countries with different market dynamics.
• Fluency in French and English, both written and spoken, is required.
• A valid driver’s license and acceptable driving record may be required, depending on assigned activities.

Nice to have

• Experience in medical devices or diagnostics and knowledge of anatomical pathology.
• Experience with market analytics, MEKKO charts, market modelling, Salesforce, or Power BI.

Culture & Benefits

• One-year contract position reporting to the Director, EMEA & Canada Marketing.
• Remote work from the employee’s home in France.
• Healthcare benefits and paid time off are available.
• Bonus or incentive pay eligibility applies to the role.
• Work takes place within a diverse, collaborative international environment focused on continuous improvement.