Strategy Director, Brand

Location: Based in the New York or Los Angeles office with Monday–Thursday required in office and optional work-from-home Fridays. For candidates based in New York or London, the working structure will be defined. Travel within the US and internationally may be required.

Salary: $150,000–$180,000 annually, based on location and experience.

Company

hirify.global is a brand transformation consultancy combining management consulting, creative studio, digital product agency, and production-house capabilities.

What you will do

• Lead high-impact brand strategy and brand transformation engagements for CEOs, CMOs, and senior brand leaders.
• Shape brand strategies covering positioning, architecture, identity strategy, cultural insight, consumer insight, competitive analysis, and category context.
• Lead the capture, synthesis, and interpretation of insights, stakeholder interviews, and multiple data sources to develop defensible strategic conclusions.
• Define and evolve proprietary brand strategy IP, frameworks, methodologies, measurement platforms, insight tools, and other strategic products.
• Build and present clear, compelling strategic decks and recommendations, using Figma to structure, design, and refine outputs.
• Set standards for the brand strategy practice, mentor strategists, and collaborate with Creative, Marketing, Production, Client Services, analysts, research partners, and the Managing Director of Strategy.

Requirements

• 8+ years of experience as a senior brand strategist.
• Experience leading complex brand engagements within a top-tier brand consultancy, agency, or consulting environment across a range of categories and brand contexts.
• Deep expertise in brand strategy, including identifying opportunities and defining brand foundations such as positioning, architecture, and identity strategy.
• Experience leading senior client relationships and advising CEOs, CMOs, and brand leaders.
• Experience working with cultural, consumer, competitive, and category inputs to identify non-obvious opportunities and ground strategy in evidence and logic.
• Ability to connect brand strategy to commercial outcomes, growth levers, and organizational realities.
• Experience contributing to or building strategic methodologies, frameworks, and intellectual property within an agency or consultancy.
• Ability to structure ambiguous challenges, communicate and tell stories clearly, and move between rigorous strategic thinking and inspiring creative narrative.
• Experience building and refining high-quality strategic decks.

Nice to have

• Figma proficiency.

Culture & Benefits

• Full-time employment with medical, dental, vision, and life insurance.
• Unlimited paid time off.
• In-person collaboration from Monday through Thursday, with optional work-from-home Fridays where applicable.
• Values include combining commerce, culture, and creativity; communication; a co-founders mindset; and attention to quality.
• Work may include extended hours, evenings, and weekends to meet client deadlines.