Marketing Lead (Crypto)

Location: Belgrade, Serbia

Company

hirify.global is a global crypto technology company building an ecosystem of innovative products and services for Bitcoin mining.

What you will do

• Develop and execute go-to-market strategies for mining products across the USA, LATAM, and CIS, aligned with growth and revenue targets.
• Drive customer acquisition and lead generation in collaboration with Sales and Business Development teams to attract and convert miners.
• Identify, test, and scale growth channels; lead launches for new mining products and features, including positioning, channel strategy, execution, and performance analysis.
• Strengthen brand presence across mining media, industry communities, and digital channels.
• Manage marketing budgets and optimize CAC, ROI, conversion rates, attribution, funnel analytics, CRM tracking, and performance dashboards.
• Coordinate PR, SEO, SMM, Design, Content, Events, Analytics, and CRM initiatives, including retention, reactivation, upsell, and reporting to senior leadership.

Requirements

• 5+ years of experience in marketing, growth marketing, or product marketing.
• Experience in crypto, Bitcoin mining, fintech, or hardware/infrastructure-related industries.
• Proven results in performance marketing, demand generation, and customer acquisition.
• Strong analytical skills and experience with CAC, LTV, ROI, conversion funnels, attribution, and marketing dashboards.
• Experience developing and executing marketing strategies across international markets.
• Ability to identify growth opportunities, prioritize initiatives, and deliver results in a fast-paced environment.
• Proactive, hands-on approach with strong ownership and cross-functional collaboration skills.

Nice to have

• Understanding of the Bitcoin mining ecosystem, including mining pools, hashrate, ASICs, hosting, and miner economics.
• Established network within mining media, industry communities, or among crypto and mining KOLs.
• Experience in B2B marketing and account-based marketing targeting large clients.
• Knowledge of the US mining market.
• Spanish language skills.

Culture & Benefits

• International growth across key global mining markets, including the USA and LATAM.
• Direct influence on miner acquisition, connected hashrate, and revenue growth.
• Ownership and autonomy in shaping strategies, testing approaches, and driving execution.
• Cross-functional collaboration with business leaders, product teams, and marketing specialists.
• Opportunity to develop growth strategies in a rapidly evolving Bitcoin mining industry.