B2B Marketing Manager (AI)

Location: Belgrade, Vojvodina, Serbia; hybrid workplace.

Company

hirify.global builds AI-accelerated software for banks, insurers, transport and energy companies, with a focus on AI-powered software engineering for regulated industries.

What you will do

• Refine positioning and messaging for CTOs, CIOs and transformation leaders in regulated industries.
• Establish and consistently apply the hirify.global brand across the website, sales materials, LinkedIn and events in the Swiss market.
• Own the content strategy, including case studies, expert articles, the AI Engineering Radar and thought leadership for the CEO and engineering experts.
• Run account-based campaigns for 60–80 target accounts in collaboration with sales leads.
• Prepare the marketing plan and budget, measure brand awareness and pipeline contribution, and report on performance.

Requirements

• 5+ years of experience in B2B marketing, ideally in IT services, consulting or enterprise software.
• Experience establishing a B2B brand in a market, including growing awareness and recognition with target clients and maintaining consistent brand use across channels.
• Strong design skills, including layout, typography and visual storytelling, with hands-on experience using Figma, Adobe Creative Suite or Canva to create presentations, case studies, social media visuals and event materials.
• Proven experience creating content and campaigns that generated pipeline, not only reach.
• Ability to understand technical topics such as AI, software modernisation and regulation and write credibly for senior decision-makers.
• Fluent English.
• Hands-on experience with HubSpot or a comparable platform, LinkedIn and AI tools in daily work.
• Ability to set direction while remaining hands-on in execution.

Nice to have

• German language skills.

Culture & Benefits

• Small, agile organisation with an emphasis on flexibility, ownership and hands-on work.
• Independent work with close collaboration across sales, leadership and technical experts.
• Daily use of AI tools to improve speed and efficiency while maintaining accurate, relevant, on-brand and human output.
• Encouragement to learn, experiment and continuously improve marketing activities, content and campaigns.
• Expectation of proactive ownership, initiative and follow-through from idea to execution.