B2B Marketing Manager (AI)

Location: Hybrid work setup with one day per week in the office; candidates located in Serbia, Poland, or Hungary are prioritized.

Company

hirify.global develops a Digital Assistant for Revenue Management and related software products and services for enterprise customers.

What you will do

• Research markets, buyer personas, user personas, competitors, and the product portfolio to develop relevant positioning.
• Create differentiated messaging for AI products and services targeted at technical enterprise audiences.
• Build and execute go-to-market strategies, product launches, release campaigns, and competitive positioning.
• Lead end-to-end marketing campaigns with product owners and sales teams, including social media, copywriting, and digital channels.
• Turn delivered products and internal AI initiatives into credible market messaging, proof points, and sales enablement materials.
• Track market trends and campaign performance, communicating insights across sales, marketing, product, and delivery teams.

Requirements

• 5+ years of B2B product marketing experience in technology or software, or equivalent expertise.
• Daily practical use of AI for research, drafting, campaign iteration, and competitive monitoring, with examples of automation or tools built.
• Ability to write credibly about AI for CIOs, Heads of Product, and other technical enterprise buyers.
• Experience with product and brand messaging, cross-functional collaboration, campaign analytics, and campaign optimization.
• Knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, or WebTrends.
• Fluent English required.

Nice to have

• Experience in a B2B SaaS or PaaS company serving FMCG, retail, or similar industries.
• Startup experience and previous remote-work experience.
• Strong interest in digital, mobile, social, video, display, aesthetics, and creative copywriting.

Culture & Benefits

• Flexible working hours organized around core time.
• Flat and flexible organization with direct access to colleagues and international experts.
• Independent work with collaboration and team support when needed.
• Easy-to-use digital workspace and trust from the first day.
• Mainly virtual team activities and opportunities to connect with colleagues.

Hiring process

• Present concrete automation use cases from previous marketing work.
• Complete a later-stage workshop task based on real-life role situations using an AI tool of choice.