Marketing Director (iGaming)

Location: Valletta, Malta; hybrid

Company

hirify.global creates casino games and technology for the iGaming industry.

What you will do

• Develop and execute the comprehensive marketing strategy across all marketing verticals, aligned with business goals and growth plans.
• Shape the hirify.global brand identity and positioning in the iGaming market across communication platforms.
• Own the annual marketing budget and collaborate with the CEO and CFO on financial planning, forecasting, and budget efficiency.
• Work with the CPO, Games Studio, Commercial, and HR teams on game launches, partner and customer engagement, internal communications, and employee events.
• Manage digital channels, including the website and social media, and improve engagement through SEO, Google Analytics, competitor monitoring, and CRM activity.
• Plan and deliver PR, affiliate engagement, media buying, trade shows, conferences, customer events, and leadership profiling.

Requirements

• At least 4 years of senior marketing experience with hands-on strategic planning and delivery in the gaming industry.
• Experience planning and executing multiple projects simultaneously in a fast-paced environment.
• Ability to adapt quickly and calmly to change, solve problems, and adjust plans and delivery when required.
• Strong communication and management skills, including confidence working with C-level leadership and Finance, Commercial, Technology, and Product stakeholders.
• Strong verbal and written communication skills, creative thinking, and a hands-on approach to delivering ideas.
• Experience managing third-party vendor relationships, including PR agencies, trade show stand contractors, and marketing agencies.
• High knowledge of digital marketing disciplines and CRM platforms, including WordPress and Google Analytics.
• Strong presentation skills and proficiency with Microsoft Office programs.

Culture & Benefits

• Hybrid work arrangement in Malta.
• Hands-on, fast-paced environment with multiple concurrent projects.
• Collaboration with senior leadership and Finance, Commercial, Technology, Product, Games Studio, and HR teams.