Paid Search & YouTube Lead (AI Search)

Location: UK hybrid or remote within the UK, with occasional travel to the Central London office near Tower Hill.

Monthly campaign budgets of $450K+.

Company

hirify.global is a fast-growing pet supplement ecommerce business serving a large community of pet parents and dogs through innovative products.

What you will do

• Develop and execute paid acquisition strategies across Google and Bing Search, Shopping, YouTube, Performance Max, and Display.
• Manage GMC product feeds and Google Shopping performance to scale new customer acquisition.
• Use reporting, analytics, and trend tools to optimize CPA, ROAS, cross-sells, and customer loyalty.
• Lead international search engine expansion and collaborate with social, CRM, video, copywriting, CRO, SEO, content, and ecommerce teams.
• Build and test strategies for visibility across ChatGPT, Claude, Gemini, Perplexity, and other AI search platforms.
• Manage and mentor a small team while partnering with Google and other advertising platform representatives.

Requirements

• 5+ years of relevant performance marketing experience.
• Experience managing large-scale campaigns across Search, Shopping, YouTube, and Google Display with monthly budgets of $450K+.
• Working knowledge of marketing through LLMs and AI-powered search, including how customers use these platforms to research and purchase products.
• Familiarity with generative engine optimization and answer engine optimization, including useful content, product information, and credible third-party mentions.
• Strong analytical, problem-solving, organizational, communication, and KPI management skills.
• Applicants must be able to work from the UK; visa sponsorship is not available now or in the future.

Culture & Benefits

• Fast-paced, customer-driven environment with opportunities for rapid professional growth.
• Private healthcare, life assurance, pension contributions, and enhanced family leave.
• 28 days of annual leave plus public and bank holidays, with an additional volunteering day.
• Learning and development budget, employee assistance programme, gym memberships, and discount vouchers.
• Dog-friendly office with annual puppy therapy, free breakfast, fruit, and snacks.
• Nursery salary sacrifice and electric vehicle schemes.