Staff, Digital Marketing Strategist (B2B SaaS)

Location: Hybrid, New York City office

Salary: $147,000–$190,000 per year

Company

hirify.global provides HR solutions that help businesses focus on running their operations.

What you will do

• Own brand media strategy and planning across awareness and brand-building channels.
• Manage agency partnerships, budgets, planning, and execution across OOH, podcast, CTV, programmatic, social, and other paid media channels.
• Develop and execute integrated tentpole campaigns combining media, events, community, PR, communications, and field marketing.
• Build audience targeting, segmentation, and messaging alignment with Product Marketing and Marketing Operations.
• Coordinate Brand, Creative, Demand Gen, Data, Comms, and Field Marketing teams around campaign outcomes and broader go-to-market priorities.
• Design measurement frameworks and use testing, learning, and optimization to improve creative, targeting, channel mix, and campaign effectiveness.

Requirements

• 7+ years of experience in integrated media planning, brand media strategy, or full-funnel paid media leadership in B2B SaaS or high-growth environments.
• Proven ownership of integrated media campaigns with measurable impact on brand awareness, consideration, and acquisition, including balancing brand-building and performance metrics across multiple channels.
• Deep expertise in paid media channels including programmatic, social, CTV, OOH, podcast, and emerging digital channels.
• Strategic budget management experience, including media mix decisions, agency and media partner negotiations, and spend optimization for ROI.
• Strong experience managing external creative and media agencies, setting briefs, providing strategic direction, and holding partners accountable to business outcomes.
• Exceptional cross-functional leadership, including aligning teams with competing priorities, translating strategy into actionable plans, and building buy-in across Marketing, Brand, Creative, and Demand Gen.
• Data-driven mindset with fluency in marketing analytics, campaign measurement, and experimentation.
• Strategic thinking and operational excellence, combining multi-year brand strategy with hands-on campaign execution, optimization, and timeline management.

Culture & Benefits

• Welcoming and casual work environment.
• Benefits and wellness program offerings.
• Company retreats and opportunities to interact with and learn from startup community leaders.
• Inclusive workplace committed to diversity, equity, inclusion, and belonging.
• Reasonable accommodations are available for candidates and employees with disabilities and sincerely held religious beliefs.