Director, Strategy (B2B Media)

Location: Philadelphia, United States; other locations include Baltimore and New York. Annual work-from-anywhere access is limited to four weeks per year.

Base salary: $140,000–$160,000 per year. Target annualized discretionary bonus: 10% ($14,000–$16,000). Target total cash: $154,000–$176,000.

Company

hirify.global delivers data- and technology-driven marketing across paid digital media, traditional media, and data-driven CRM channels.

What you will do

• Set portfolio strategy and design integrated full-funnel media plans across digital and traditional channels.
• Manage senior client relationships across four B2B business lines and lead executive performance and escalation discussions.
• Use the Kip platform for audience segmentation, competitive research, and cultural insights.
• Partner with Activation teams on testing frameworks, AI tool adoption, and public case studies.
• Monitor contract deliverables, scope alignment, portfolio margin health, and cross-account operational issues.
• Coach Associate Directors and strategy teams while supporting engagement and succession planning.

Requirements

• 8–10+ years of digital media experience, including 3+ years in a leadership role.
• Experience managing a multi-sector account with large-scale spend of $50M+.
• Proven Account-Based Marketing and B2B lead generation media campaign experience.
• Strong knowledge of cross-channel media planning, flighting, budget optimization, and channels including Social, Programmatic, Search, Video, Audio, and Direct IO.
• Experience with planning tools such as NMI, YouGov, Pathmatics, and proprietary platforms such as Kip.
• Strong executive presentation, brief writing, strategic communication, and multidisciplinary leadership skills.

Culture & Benefits

• Transparent culture with visibility into company financials and bonus goals.
• Healthcare, dental, and vision coverage.
• Unlimited paid time off and parental leave of 16 weeks for primary caregivers and 6 weeks for secondary caregivers.
• 401(k) contributions.
• Wellness, mobile phone, internet, learning, tuition, and home-office equipment stipends.
• Annual work-from-anywhere benefit for four weeks per year.