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1 день назад

Growth Marketing Manager (B2B Demand Generation)

154 500 - 209 000$
Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
middle
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR
Growth Marketing Manager (B2B Demand Generation): Designing and optimizing lifecycle, nurture, outbound, email, and batch-and-blast programs that move QuickBooks Advanced accounts toward SQLs and SQOs with an accent on audience progression, funnel analysis, and marketing automation. Focus on identifying stalled account movement, testing activation programs, and translating campaign strategy into measurable account progression.

Location: Remote in California (excluding the Bay Area), Florida, Nevada, or Texas, United States

Base pay: $154,500–$209,000 per year in Sacramento, depending on job-related knowledge, skills, experience, and work location. The package may also include a cash bonus, equity rewards, and benefits.

Company

hirify.global is a financial technology platform behind products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

  • Own account progression for QuickBooks Advanced by identifying funnel bottlenecks and designing plays to move priority prospects forward.
  • Design, build, launch, and maintain nurture, outbound, email, batch-and-blast, and lifecycle activation programs.
  • Translate campaign strategy into coordinated audience experiences across owned channels.
  • Analyze live performance data to test, scale, or stop programs and surface strategic questions.
  • Partner with the Integrated Campaign Lead, PMM, and Paid, Web, and Events channel teams.
  • Escalate resourcing conflicts, budget needs, and campaign-level strategy questions.

Requirements

  • Experience running lifecycle, nurture, or ABM programs in a B2B environment.
  • Track record of moving accounts through funnel stages.
  • Ability to analyze funnel and account-progression data, design programs independently, and adjust them based on results.
  • Strong marketing-automation experience with Marketo, Demandbase, or comparable platforms.
  • Clear written and verbal communication, including concise risk escalation with recommendations.
  • BA/BS in Marketing, Business, or a related field.

Culture & Benefits

  • Remote work is available from the specified United States locations.
  • Competitive compensation with a pay-for-performance rewards approach.
  • Potential cash bonus, equity rewards, and benefits under applicable plans and programs.
  • Regular compensation comparisons across ethnicity and gender categories to support fair pay.

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