5 дней назад
Senior Field & Demand Generation Manager (SaaS)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Field & Demand Generation Manager (SaaS): Building and running APAC field and demand-generation programs, including executive events, partner marketing, account-based plays, and digital campaigns, with an accent on pipeline creation, revenue attribution, and market-specific execution. Focus on coordinating sales, BDR, product marketing, and operations, optimizing channel mix across APAC markets, and accelerating opportunities through measurable programs.
Location: Singapore — hybrid; regular travel across APAC is required for regional events and sales planning.
Company
provides software governance capabilities that help enterprises build, run, and govern software factories with greater visibility, auditability, and control.
What you will do
- Own the APAC field and demand-generation plan in partnership with sales leadership, aligning priorities with pipeline and revenue goals.
- Plan and deliver executive dinners, roundtables, regional events, roadshows, trade shows, customer programs, and user groups.
- Run partner and co-marketing programs with cloud, technology, and regional channel partners, including MDF-funded activities.
- Execute digital demand programs such as paid media, email, webinars, content syndication, nurture, and retargeting.
- Build account-based and pipeline-acceleration programs, adapting global campaigns to local languages, buying behaviors, and market conditions.
- Manage campaign attribution, lead routing, follow-up SLAs, reporting, budgets, vendors, and continuous program optimization.
Requirements
- 7+ years of experience in B2B field marketing and demand generation, preferably in SaaS or enterprise technology.
- Strong experience running regional field and demand programs across multiple APAC markets.
- Experience delivering executive events and integrated campaigns from planning and audience acquisition through follow-up and pipeline reporting.
- Hands-on experience with events, partner co-marketing, ABM, paid social, search, email, webinars, and nurture.
- Strong analytical, project management, communication, and cross-functional influencing skills.
- Willingness to travel regularly across APAC and collaborate across countries and time zones.
Culture & Benefits
- Hybrid work in Singapore within a global, collaborative team.
- 14 vacation days, public holidays, and floating days.
- Comprehensive healthcare, insurance, life insurance, and employee assistance support.
- Two paid volunteer days per year and a company-sponsored Headspace account.
- Equity options, recognition programs, and a performance-based bonus plan.
- Values include customer focus, ownership, direct feedback, high standards, and continuous improvement.
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