Senior Global Campaigns Strategist (AI)

Location: Remote, based in Singapore. Approximately 15% travel is expected for in-person customer and team meetings.

Company

Twilio provides communications solutions that help businesses and developers create personalized customer experiences.

What you will do

• Set the strategic vision and manage execution for major global marketing campaigns.
• Design end-to-end integrated campaigns for specific buyer and vertical segments.
• Coordinate product marketing, content, brand, creative, regional campaign, sales, and leadership stakeholders.
• Develop scalable campaign playbooks, reusable content systems, templates, and AI-assisted workflows.
• Track performance, analyze funnel metrics, report results, and recommend optimization opportunities.
• Manage campaign production budgets across content, video, localization, and agency resources.

Requirements

• 7+ years of experience as a campaign strategist in B2B or technology.
• Deep understanding of marketing funnel tactics, metrics, enterprise buying cycles, and sales processes.
• Experience building and delivering integrated programs while managing campaign tools, processes, and assets.
• Strong project management, strategic thinking, communication, and stakeholder alignment skills.
• Ability to manage multiple workstreams and collaborate with cross-functional teams and executives.
• Experience working in a fast-paced, collaborative, innovative, high-growth environment.

Nice to have

• Experience with localization, primary research, premium content, and brand-building programs.
• Experience with AI, design, analytics, and video tools.
• Familiarity with Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, and Canva.

Culture & Benefits

• Remote-first work with occasional in-person team gatherings, functional off-sites, and customer meetings.
• Healthcare, competitive pay, generous time off, parental and wellness leave, and retirement savings benefits.
• Culture centered on trust, feedback, communication, transparency, initiative, and inclusion.
• Support for volunteering and charitable contributions.

Hiring process

• Hiring decisions are made by Twilio employees, with AI used to help make the process more efficient.
• Formal interviews are part of the hiring process.