Senior Content Specialist (AI)

Location: On-site in Brisbane, Queensland, Australia. The role is office-first, with flexibility when needed.

Company

hirify.global develops virtual fencing technology that helps farmers and graziers operate more productive and sustainable beef and dairy businesses.

What you will do

• Own hirify.global Australia's content strategy, brand voice, audience priorities, and regional adaptation of global messaging.
• Create case studies, blogs, email campaigns, social content, product launch materials, performance advertising assets, and video.
• Spend time on farms interviewing producers and turn their experiences into stories that build trust, generate leads, and support customer retention.
• Build Australia's social strategy and maintain an active, responsive presence for local producers.
• Measure content performance through engagement, search traffic, email response, and influenced leads, then use the findings to guide future work.
• Collaborate with campaigns, sales, events, performance marketing, creative, and global brand teams.

Requirements

• 5+ years of experience in content writing and marketing, supported by a portfolio demonstrating strong storytelling.
• Ability to turn complex ideas into compelling written and visual stories.
• Customer-led approach and willingness to spend time on farms with beef and dairy producers.
• Commercial and data-oriented mindset, with experience using tools such as Google Analytics, HubSpot, and Webflow.
• Strong organization, self-direction, collaboration, and feedback skills.
• Ability to work on-site in Brisbane, Queensland, Australia, in an office-first environment.

Nice to have

• Video production experience.
• Familiarity with agriculture or experience marketing to producers.
• Experience in a fast-growing technology or startup business.

Culture & Benefits

• Office-first culture focused on in-person connection, learning, feedback, and collaboration.
• Healthy snacks and drinks, plus health insurance through Southern Cross.
• Six months of fully paid parental leave for primary caregivers and four weeks for secondary caregivers.
• $1,000 annual self-development budget, wellness leave, and unlimited paid annual leave.
• Remuneration package including salary, benefits, and an employee stock ownership plan.
• Inclusive environment with autonomy, learning, and opportunities to solve challenging problems.

Hiring process

• Submit a CV and cover letter explaining interest in the role and hirify.global.