Senior Performance Creative (Paid Social)

Location: Hybrid in San Francisco, CA, United States

Salary: $172,000–$199,000 per year

Company

Canva develops a design platform and operates a Growth Creative team focused on high-performing video, copy, static and UGC-style content.

What you will do

• Turn campaign briefs, audience insights and performance data into creative concepts for paid social across Meta, TikTok, YouTube and other channels.
• Write hooks, scripts, static copy, carousels and longer-form video content designed to capture attention and drive action.
• Plan and run self-directed UGC-style, creator-led and direct-to-camera shoots, including sourcing and directing talent.
• Edit and iterate high volumes of short-form video, applying judgment to pacing, structure, captions, sound and storytelling.
• Review hook rate, hold rate, CTR and conversion metrics; develop hypotheses, test creative variations and repurpose existing assets.
• Partner with strategists, marketers and media partners, share learnings and turn successful experiments into repeatable playbooks.

Requirements

• 5+ years of experience across performance creative, copywriting, video production or content creation, with a strong focus on paid social.
• A portfolio of YouTube, Meta or TikTok ads demonstrating strong performance.
• Experience creating and remixing UGC-style content into ads that convert.
• Analytical skills, including comfort with dashboards and performance metrics and the ability to connect creative decisions to outcomes.
• Deep understanding of platform dynamics, formats and attention-driving creative techniques.
• Strong communication skills and the ability to present creative rationale clearly to stakeholders.
• Ability to work at speed and scale while managing multiple projects and tight turnarounds without reducing quality.

Culture & Benefits

• Flexible hybrid work with a San Francisco campus designed for focused work and collaboration.
• Equity packages and health benefits plans.
• 401(k) retirement plan with company contribution.
• Inclusive parental leave for parents and carers.
• Annual Vibe & Thrive allowance for wellbeing, social connection and office setup.
• Flexible leave options.

Hiring process

• Interviews are conducted virtually.
• Hiring decisions consider experience, skills, merit, business needs and overall interview assessment.