Senior Manager, GTM Systems (Salesforce)

Location: Hybrid in Toronto, Canada, with in-office attendance required at least 3 days per week

Salary: CAD $138,000–$205,000 plus equity

Company

Air is a creative operations system that automates content management tasks for creative and marketing teams through image recognition, automated versioning, and approval workflows.

What you will do

• Own the architecture of the go-to-market technology stack, with Salesforce at its center, including the object model, permissions, data pipelines, release governance, and integrations.
• Lead systems development across the customer lifecycle, including marketing attribution, speed-to-lead, CPQ, and deal desk workflows for sales-led and product-led motions.
• Manage change from requirements through adoption by sequencing work, defining test coverage and monitoring, and leading enablement.
• Maintain a GTM systems roadmap aligned with strategy and partner with Marketing, Sales, Customer Success, Data, and Finance leaders.
• Support GTM Operations specialists with documentation, best practices, and tooling for safe system delivery.

Requirements

• Hybrid work in Toronto with at least 3 days per week in the office
• 5+ years of experience in Revenue Operations, GTM Engineering, or Business Systems, including ownership of a CRM used by a revenue organization.
• Experience owning a systems roadmap and delivering data models, integrations, and architecture changes.
• Technical fluency with Apex, SQL, API payloads, and reviewing AI-generated code or system output.
• Ability to translate business requirements into systems logic and explain technical trade-offs.
• Experience building AI-powered workflows or agents and regularly using agentic tools such as Claude Code.

Culture & Benefits

• Ownership-oriented environment focused on initiative, transparent collaboration, high standards, and direct feedback.
• Medical, dental, and vision insurance with dependent coverage.
• Work-from-home stipend and professional development reimbursement.
• Unlimited vacation days and equity.
• Inclusive workplace committed to diverse perspectives.