Senior Product Manager (AI/Personalisation)

Location: Based in Dubai, United Arab Emirates; hybrid working model and fully remote work is not available

Company

hirify.global is a luxury e-commerce platform covering fashion, beauty, watches, home, and jewelry for Middle Eastern customers, operating as part of Al Tayer Group.

What you will do

• Own the product vision, strategy, roadmap, and OKRs for inspiration and personalisation within the Catalog chapter.
• Shape curated, editorial, styling-led, and personalised customer journeys across iOS and web.
• Develop AI fashion assistant, generative AI, recommendation, ranking, and discovery capabilities from proof of concept through production.
• Partner with data science, engineering, UX/UI, growth, CRM, marketing, merchandising, and commercial teams.
• Define KPIs, run A/B tests, analyse results, and make rollout decisions that improve engagement, conversion, AOV, retention, and repeat purchase.
• Mentor product managers and product owners while promoting AI-first product management practices.

Requirements

• 7+ years of product management experience in e-commerce or consumer digital products with measurable impact.
• Experience owning personalisation, recommendations, search, or other ML- or AI-driven products in partnership with data scientists.
• Experience working with growth, CRM, or lifecycle marketing teams to improve retention and repeat purchase.
• Strong product sense, UX and customer-journey expertise, and hands-on experience designing and analysing A/B tests.
• Ability to set strategy, lead without authority, communicate technical concepts clearly, and mentor other product managers.
• Hands-on use of LLM assistants, AI agents, AI prototyping tools, Jira, Confluence, Tableau, Google Analytics, and experimentation platforms or equivalents.

Nice to have

• Interest or experience in luxury, fashion, or lifestyle e-commerce.
• Experience in the GCC.

Culture & Benefits

• Autonomous, multinational team focused on fashion, technology, innovation, and growth.
• Personal growth, training, and further skills development.
• Discounts across the brands.
• Access to the latest technology tools and a competitive salary.
• 22 days of annual leave, medical insurance, annual flight allowance, and relocation benefits and support.