Product Lead B2C

Location: Dubai, United Arab Emirates. Workplace: On-site.

Company

hirify.global provides online event guides and ticketing solutions across the Gulf region, serving events in the UAE, Saudi Arabia, Oman, Bahrain, and other countries.

What you will do

• Define B2C product strategy and roadmaps with senior leadership and stakeholders.
• Lead and grow the B2C product team toward business and product goals.
• Drive development of differentiated products and services for key markets.
• Manage requirements and collaborate with design, development, QA, marketing, finance, and operations teams through build, testing, release, and maintenance.
• Use data and analytics to guide product planning, operational visibility, and decisions.
• Conduct A/B tests and conversion optimizations while leading demos, retrospectives, and stakeholder briefings.

Requirements

• 4–5+ years of product management experience, preferably in B2C e-commerce, ticketing, or travel.
• 1–2+ years of experience in a product leadership role.
• English and Russian proficiency required.
• Experience with A/B testing, agile planning, product roadmaps, prioritization, and OKR-based product goals.
• Experience using Jira, Slack, analytics tools such as Google Analytics, Metabase, Looker Studio, and Excel or Google Sheets.
• Ability to work with business stakeholders and understand web application architecture, including APIs, frontend frameworks, hosting, and cloud services.

Nice to have

• Experience with ticketing platforms, e-commerce websites, marketplaces, or platform-wide solutions.
• Experience working with AI agents and LLM models to improve processes and customer features.
• Experience with user interviews, focus groups, usability testing, personas, and customer journeys.

Culture & Benefits

• Dynamic and inclusive work environment.
• Opportunity to contribute to entertainment products used by millions of customers.
• Support with relocation or a remote working format.
• Competitive salary and benefits.