обновлено 7 дней назад
Salesforce Marketing Cloud Regional Lead
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Salesforce Marketing Cloud Regional Lead (CRM): Leading strategy, development, governance, and optimization of automated CRM campaigns and customer experiences with an accent on SFMC platform excellence, customer data integration, and cross-functional delivery. Focus on designing customer journeys, managing integrations and marketing automations, and ensuring compliant, reliable platform operations.
Location: Tlaquepaque, Jalisco, Mexico
Company
's Global Customer Management and Digital Direct organization develops customer strategy, CRM capabilities, direct-to-customer experiences, and marketing automation.
What you will do
- Lead Salesforce Marketing Cloud strategy, development, configuration, governance, and campaign operations across core marketing channels.
- Manage automated integrations, customer journeys, campaigns, and experiences supported by SFMC.
- Oversee Interactive Studio, Journey Builder, Automation Studio, Email Studio, Triggered Emails, Cloud Pages, Contact Builder, Audience Builder, and Content Builder.
- Partner with CRM data architecture, analytics, privacy, architecture, operations, and business teams to integrate customer data and maintain platform compliance.
- Consult stakeholders on using SFMC to achieve business outcomes and support customer experience automation.
- Upskill digital direct teams in automation and customer journey strategy.
Requirements
- 10+ years of experience managing and developing direct marketing technologies and systems.
- 5+ years of hands-on Salesforce Marketing Cloud experience, including implementations, development, management, and governance.
- Experience as a solution architect designing and optimizing campaign or customer management systems.
- Strong knowledge of data architecture, relational data models, SQL syntax, and data-flow documentation.
- Experience with CRM, content management, eCommerce, web analytics, and customer data integrations.
- Hands-on experience creating automated marketing campaigns and customer journeys across Salesforce Marketing Cloud studios.
Nice to have
- Salesforce Marketing Cloud certifications.
Culture & Benefits
- Full-time employment.
- Work with an international, multidisciplinary group of stakeholders and business partners.
- Focus on customer marketing, CRM best practices, execution excellence, and measurable results.
- Collaborate across marketing, CRM, analytics, IT, infrastructure, security, privacy, architecture, and operations.
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