CRM Manager (HealthTech)

Location: Remote from Ukraine; ideally aligned with the CET or EET time zone

Company

Mindly is an international product company operating a marketplace for psychologists and clients, serving more than 1,000,000 clients in over 40 countries.

What you will do

• Build and own the CRM function from the ground up.
• Design, launch, and optimize user communications across email, push notifications, and in-app messaging.
• Define audience targeting rules, create segments, and implement automated, trigger-based user journeys.
• Analyze CRM campaigns, communications, and promotional mechanics daily, converting insights into hypotheses and experiments.
• Monitor delivery and engagement metrics, including Open Rate, CTR, Delivery Rate, Unsubscribe Rate, and Spam Rate.
• Plan and analyze A/B tests and collaborate with the product team to create a consistent user experience.

Requirements

• At least 2 years of hands-on experience in email marketing, push notifications, and in-app messaging.
• Experience working in a product-led environment.
• Practical experience with ESP tools such as Customer.io, Iterable, eSputnik, Mailchimp, or similar platforms.
• Experience with audience segmentation, automated journeys, campaign analytics, and A/B testing.
• Proactive mindset and a high level of autonomy.

Culture & Benefits

• Remote work with a preference for the CET or EET time zone.
• High level of freedom and ownership over the CRM domain.
• Therapy budget for sessions with Mindly psychologists.
• 20 days of paid vacation and unlimited sick leave.
• Culture based on honesty, openness, empathy, and understanding.

Hiring process

• Screening interview.
• Hiring Manager interview and test task.
• Final interview with the CEO, followed by an offer.