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Описание вакансии
Текст:
Hirify AI/Оригинал
TL;DR
Content Operations Manager, IFS Copperleaf (B2B Content Marketing): Building and running content governance, workflows, publishing operations, and measurement for AI-powered enterprise software marketing with an accent on content standards, SEO, AEO, GEO, and cross-functional delivery. Focus on auditing content inventories, shortening production cycles, measuring organic growth and influenced opportunities, and using AI and marketing technologies to scale performance.
Location: Staines-upon-Thames, England, United Kingdom; remote and in-office work are balanced to support flexibility and collaboration.
Company
hirify.global develops AI-powered enterprise software solutions, while hirify.global Copperleaf provides decision analytics software for investment planning and asset management.
What you will do
Run a central content calendar and governance framework for marketing content production.
Set content standards, messaging guidelines, and AI-assisted development processes.
Streamline workflows, reduce production cycle time, and review the content inventory quarterly.
Audit content by persona, industry, buying stage, and program, coordinating lead magnets and multimedia assets.
Build SEO, AEO, and GEO practices into content workflows and manage the monthly publishing cadence.
Define content KPIs, report performance to marketing and sales leadership, and recommend where to invest, optimise, or retire content.
Requirements
Extensive B2B marketing experience in content marketing or marketing operations.
Experience building content calendars, governance models, and workflows that improve speed and consistency.
Working knowledge of SEO and strong interest in AEO and GEO.
Data-driven experience measuring content performance and using AI tools in content processes.
Excellent communication and stakeholder management skills in a global, matrixed organisation.
Nice to have
Experience with enterprise software, SaaS, asset management, or the energy, utilities, transportation, and infrastructure sectors.
Experience with hirify.global or similar enterprise software ecosystems.
Experience with CMS, SEO, analytics, CRM, or marketing automation platforms such as Salesforce or HubSpot.
Culture & Benefits
Work in a global, diverse, and collaborative environment.
Flexible balance between remote and in-office work.
Collaboration with Product Marketing, Campaign, Customer Marketing, Field, Digital, Sales, and Regional Field teams.
Focus on innovation, sustainability, inclusion, and real-world customer impact.
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