Caterpillar Rental Rep with Development (Rental Sales)

Location: Geneva, Switzerland. The role requires up to 50% business travel and a valid Swiss work permit or Swiss/EU-25/EFTA citizenship.

Company

hirify.global develops and supplies construction and industrial equipment while working with dealers to support rental growth and sustainable communities.

What you will do

• Complete a 6–9 month development program, including a three-month hirify.global training program and developmental roles within the rental organization.
• Drive rental revenue, customer, coverage, and fleet growth with hirify.global dealers.
• Guide annual business planning, dealer forecasting, and execution of rental machine business plans.
• Identify, analyze, and resolve strategic problems in dealer rental operations.
• Advise dealers on fleet additions, rental rollout strategies, and equipment categories such as aerial equipment and light towers.
• Coordinate with dealer decision-makers and hirify.global teams across rental operations, marketing, product, supply chain, and strategy.

Requirements

• Bachelor’s degree in business or a related field.
• At least five years of post-degree experience.
• Strong sales, negotiation, communication, business planning, financial, and project management skills.
• Understanding of asset management and finance, with the ability to use facts and data for decisions.
• Ability to build relationships, influence without direct authority, negotiate, and work in a matrix environment.
• Valid Swiss work permit or Swiss/EU-25/EFTA citizenship is required.

Nice to have

• Knowledge of rental services operations in Europe.
• Understanding of construction equipment and applications.
• Experience with rental sales and operations, dealer networks, or subsidiary network management.
• Managerial-level rental industry experience and a record of strong sales performance.
• German language skills.

Culture & Benefits

• Work within a global, cross-functional, and matrix-based organization.
• Organize work across assigned territories while supporting work-life balance.
• Travel for business for up to 50% of working time.
• Participate in structured training and developmental assignments before moving into the rental representative role.