Marketing Lead (Crypto)

Location: Republic of Korea; remote-first work-from-home arrangement, subject to the role and team

Company

Binance is a global blockchain ecosystem offering cryptocurrency trading, finance, payments, education, research, and institutional services.

What you will do

• Lead end-to-end regional marketing initiatives across performance marketing, public relations, online and offline campaigns, brand awareness, social media, and community engagement.
• Develop and execute annual marketing strategies, campaigns, events, and APAC go-to-market initiatives.
• Drive user acquisition, engagement, retention, active user growth, and brand awareness through data-driven marketing.
• Monitor campaign performance and business impact through regular reporting to executives and stakeholders.
• Manage affiliate models, strategic partnerships, B2B collaboration opportunities, and scalable incentive strategies.
• Collaborate with product, operations, business development, compliance, legal, and regional teams.

Requirements

• Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.
• At least 5 years of experience in digital, growth, or integrated marketing for consumer-facing businesses.
• Experience growing and engaging user bases through data-driven and performance-oriented strategies.
• Strong analytical, stakeholder management, communication, and cross-functional leadership skills.
• Strong interest in and knowledge of crypto, blockchain, and the broader technology ecosystem.
• Fluent English and Korean bilingual proficiency required.

Nice to have

• Experience in crypto, fintech, e-commerce, technology, gaming, or other fast-paced digital industries.

Culture & Benefits

• Remote-first, work-from-home arrangement, depending on the role and team.
• Global, user-centric organization with a flat structure.
• Fast-paced environment with autonomy and challenging projects.
• Career growth and continuous learning opportunities.
• Competitive salary and company benefits.