Growth Lead (Fintech)

Location: Kuala Lumpur, Malaysia; hybrid

Company

hirify.global is a global fintech company building ethical, accessible, and interest-free financial products, including Shariah-compliant investments and savings alternatives.

What you will do

• Develop and execute 360-degree growth marketing strategies for customer acquisition, engagement, and retention in financial services.
• Create content assets, landing pages, infographics, tools, and simulators.
• Build, wireframe, and deploy web and landing pages through CMS platforms.
• Analyse customer behaviour, traffic, campaign performance, and key metrics to generate actionable insights.
• Develop and optimize awareness, consideration, and conversion funnels through continuous A/B testing.
• Deploy campaigns across email, social media, SEO/SEM, content marketing, and paid advertising channels using the AARRR framework.

Requirements

• Proven experience as a Growth Hacker or in a similar growth marketing role.
• Strong knowledge of SEO, SEM, email marketing, content marketing, social media, paid advertising, and digital marketing tools.
• Experience with Google Analytics, Mixpanel, or similar analytics platforms.
• Strong understanding of conversion rate optimization, marketing funnels, and data-driven decision-making.
• Excellent analytical, project management, communication, and cross-functional collaboration skills.
• Experience in banking, investments, or fintech is highly desirable.

Nice to have

• Knowledge of front-end web development with HTML and JavaScript.
• Experience building dynamic marketing assets such as tools and simulators.

Culture & Benefits

• Work in a mission-driven fintech focused on ethical and interest-free finance.
• Collaborate with a global team building Shariah-compliant investment and savings products.
• Artificial intelligence tools may support parts of the hiring process, while final decisions remain human-led.