VP of Marketing (Payments)

VP of Marketing

Company

Cyclops

Conditions

4 days ago

Skills

About the Role

You will own the brand’s positioning and presence across the payments ecosystem. You will develop thought leadership, grow digital visibility through SEO and AI search, lead worldwide conference strategy, measure brand performance, manage press and analyst relationships, and create co-marketing programs with clients and partners.

Requirements

• Have in-house payments industry experience at a payments orchestrator, PSP, network, acquirer, or payments-first platform
• Have deep familiarity with planning, staffing, and owning payments conference strategy and execution
• Have a strong grasp of B2B digital brand, SEO, AIO, and AI-search discoverability
• Understand consumer psychology, including social proof, emotional triggers, trust, and authority
• Maintain a network in the payments industry
• Execute hands-on marketing work alongside strategy

Responsibilities

• Own and evolve brand messaging, visual systems, tone of voice, and positioning
• Develop thought leadership strategy, content, white papers, reports, bylines, and executive visibility
• Lead end-to-end field marketing and conference strategy worldwide
• Build and defend the annual conference calendar
• Drive website brand expression, SEO strategy, and AIO/GEO positioning
• Define, track, and report brand measurement frameworks
• Build relationships with payments analysts, journalists, and influencers
• Develop co-branded content and activations with clients and partners

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Paid time off
• Company holidays
• Company-issued laptop
• Technology accessories
• Annual in-person full-team meetup

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