Communications Insight Analyst (Gaming)

Location: San Mateo, California, United States; hybrid work

Salary: $136,300–$204,500 USD base pay annually

Company

hirify.global develops PlayStation hardware, network services, and entertainment experiences for a global audience.

What you will do

• Lead social performance reporting for priority PlayStation content, campaigns, recurring activity, and ad hoc requests.
• Conduct social listening and sentiment analysis across audiences, communities, and press conversations.
• Define business metrics and reporting frameworks, build analytical models, and generate predictive insights.
• Analyze social, sentiment, web, and communications datasets to identify patterns, risks, opportunities, and emerging themes.
• Translate quantitative and qualitative findings into recommendations, dashboards, presentations, and executive-ready summaries.
• Partner with PR, PlayStation Studios, Marketing, Consumer Insights, regional teams, and other stakeholders on planning and measurement.

Requirements

• 5–7 years of experience in data analytics, audience insights, communications measurement, social intelligence, or a related field.
• Experience analyzing large and unstructured datasets and synthesizing quantitative and qualitative data for business decisions.
• Proficiency with SQL, Python, R, Tableau, Power BI, Excel, and data visualization or storytelling.
• Advanced expertise with social media analytics and social listening platforms such as Emplifi, Sprinklr, Sprout, NetBase, Meltwater, or Brandwatch.
• Strong statistical, problem-solving, written, verbal, and presentation skills, including communication with senior and non-technical stakeholders.
• Strong familiarity with console or PC gaming, gaming culture, and interactive entertainment; experience in gaming or entertainment analytics is preferred.

Nice to have

• Bachelor’s or advanced degree in statistics, mathematics, economics, or a related field.
• Experience in entertainment, media, technology, or communications-focused analysis.

Culture & Benefits

• Collaborative work with Global Content Communications, PR, PlayStation Studios, Marketing, and regional teams.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products and potential eligibility for a bonus package.
• Background checks are conducted at the offer stage.