Audience Strategy Analyst

Location: Remote within the United States; availability during US business hours required.

Base salary: $100,000–$125,000 annually, excluding performance-based bonuses, incentive pay, and commissions.

Company

hirify.global, part of Capgemini, provides AI-powered intelligent operations, analytics, and transformation solutions for clients across multiple industries.

What you will do

• Develop and support audience segmentation, personalization, and customer journey strategies using first-party data.
• Build audience strategies across owned and paid digital marketing channels.
• Use advanced SQL to extract, validate, analyze, and interpret customer, audience, and campaign data.
• Perform campaign reporting, A/B testing, statistical significance analysis, incrementality measurement, trend analysis, and performance evaluation.
• Translate analytical findings into business narratives, insights, and actionable recommendations.
• Partner with Analytics, Marketing, Technology, Operations, and business stakeholders to define audience requirements, improve data quality, and optimize campaigns.

Requirements

• Advanced SQL skills and experience working with large, complex datasets.
• Experience with audience segmentation, personalization, customer journey strategies, first-party customer data, and digital marketing campaigns.
• Strong understanding of campaign measurement, reporting, testing methodologies, A/B testing, statistical significance, incrementality, and trend analysis.
• Ability to identify data or operational gaps and implement process improvements.
• Strong analytical, problem-solving, organizational, stakeholder-management, written, and verbal communication skills.
• Must be available to work in alignment with US business hours.

Nice to have

• Experience with Adobe Experience Platform and Adobe Customer Journey Analytics.
• Experience with Tableau and/or Domo.

Culture & Benefits

• Remote work with regular collaboration across US-based and cross-functional stakeholders.
• Medical, dental, and vision insurance.
• Paid time off, holidays, and sick leave.
• 401(k) with company match or another retirement plan.
• Life and AD&D insurance and an Employee Assistance Program.