Director, Duvyzat Patient Marketing (Rare Disease)

Location: Hybrid role based in Concord, Massachusetts, with required office attendance two days per week.

Base compensation: $220,000–$240,000 per year.

Company

Biopharmaceutical organization developing and commercializing treatments for underserved patient communities, including Duchenne muscular dystrophy.

What you will do

• Lead the patient marketing strategy, tactical planning, and execution for Duvyzat.
• Develop patient education across personal and non-personal channels, including branded and unbranded media and digital programs.
• Lead patient engagement through social media, digital outreach, market research, focus groups, conferences, awareness initiatives, and fundraising events.
• Develop the patient ambassador program and lead consumer product public relations.
• Collaborate with Patient Advocacy, Thought Leader Engagement, HCP Marketing, and patient services teams to support patients throughout the treatment journey.
• Manage agencies and vendors, oversee governance and accountability, and use digital analytics and KPI/ROI insights to optimize programs.

Requirements

• 7+ years of marketing experience; rare disease or neurological-disorder experience is preferred.
• 5+ years of experience marketing directly to patient populations.
• Experience with omnichannel marketing, marketing analysis, and agency, partner, and vendor coordination.
• Knowledge of FDA requirements and regulations for pharmaceutical marketing initiatives, including MLR requirements.
• Ability to communicate the challenges and experiences of people living with Duchenne muscular dystrophy, their families, and caregivers.
• Must be able to work in the Concord office two days per week.

Nice to have

• People management experience.
• Experience with patient ambassador, social influencer, or social media programs.

Culture & Benefits

• Hybrid work arrangement with regular in-office collaboration.
• Opportunity to support an underserved rare disease community.
• Cross-functional collaboration across patient advocacy, healthcare professional marketing, thought leader engagement, and patient services.
• Role includes mentoring and developing 1–2 marketers.