Sr. Director, Digital Experience Marketing Lead (AI)

Location: New York City, United States; on-premise. Candidates must have permanent authorization to work in the United States. U.S. work visa sponsorship is not available. Relocation assistance may be available based on business needs and eligibility.

Annual base salary: $214,900–$358,100, plus a 22.5% bonus target and eligibility for a share-based long-term incentive program.

Company

hirify.global is a pharmaceutical and life sciences company developing medicines, vaccines, and healthcare services for patients and healthcare professionals.

What you will do

• Set the strategic vision, priorities, and roadmap for marketing hirify.global’s digital experiences, including hirify.globalForAll, VaxAssist, AI-enabled chat, and support experiences.
• Translate strategy into marketing plans, content priorities, launch-readiness programs, and optimization plans across owned digital platforms.
• Connect consumer and HCP journeys across digital products and platforms with coordinated messaging and intuitive experiences.
• Lead, coach, and develop four direct reports while coordinating cross-functional working groups and steering committees.
• Partner with product, brand, media, analytics, legal, medical, regulatory, privacy, accessibility, agency, and platform teams.
• Establish governance and prioritization processes, manage agencies and vendors, define KPIs, and use performance insights to optimize investments and journeys.

Requirements

• Bachelor’s degree with 12+ years of relevant experience, or MBA/MS with 10+ years, in marketing, digital strategy, omnichannel marketing, customer experience, or related commercial roles.
• At least 5 years of experience managing marketing teams and influencing cross-functional teams in a matrixed organization.
• Experience developing connected digital and owned-channel strategies and delivering complex marketing initiatives at scale.
• Strong strategic planning, governance, prioritization, stakeholder management, and executive alignment skills.
• Experience using journey data, performance insights, and channel analytics to optimize owned digital experiences.
• Permanent U.S. work authorization is required; visa sponsorship is not available.

Nice to have

• Life sciences or pharmaceutical marketing experience, including familiarity with U.S. promotional review processes.
• Experience with owned web, portal, patient support, HCP engagement, or consumer digital experience programs.
• Understanding of consumer and HCP journeys across owned channels, media, brand engagement, access support, and healthcare services.
• Experience influencing senior product, brand, media, analytics, and agency partners in ambiguous, fast-moving environments.

Culture & Benefits

• Full-time employment with comprehensive health, prescription drug, dental, and vision coverage.
• 401(k) plan with hirify.global matching contributions and an additional retirement savings contribution.
• Paid vacation, holidays, personal days, caregiver and parental leave, and medical leave.
• Performance bonus target of 22.5% and eligibility for a share-based long-term incentive program.
• Work focused on innovation, accountability, excellence, equity, courage, and joy.