Director, US TUKYSA HCP Marketing Lead (Oncology)

Location: New York City, United States; additional listed locations include Groton, Connecticut and Collegeville, Pennsylvania. The role requires permanent U.S. work authorization and includes up to 20% domestic travel. Relocation assistance may be available based on business needs and eligibility.

Annual base salary: $176,600–$294,300, plus a 20% bonus target and eligibility for a share-based long-term incentive program.

Company

hirify.global Oncology develops transformative cancer therapies across breast, genitourinary, hematologic, gastrointestinal, and thoracic cancers, supported by advanced digital and AI-enabled infrastructure.

What you will do

• Lead TUKYSA HCP marketing strategy through launch and ongoing commercialization.
• Define HCP positioning, value proposition, claims architecture, messaging, segmentation, and targeting.
• Direct personal promotion, promotional resources, objection handling, and MLR review.
• Lead the integrated HCP tactical plan and investment portfolio, establishing success measures with Insights & Analytics.
• Partner with Sales to translate strategy into effective field execution and incorporate field insights.
• Guide agency partners and colleagues through strategic direction, prioritization, coaching, and development.

Requirements

• Bachelor’s degree with 8+ years of experience, MBA/MS with 7+ years, or PhD/PharmD with 5+ years of pharmaceutical or biotech commercial experience, including HCP marketing.
• Experience developing HCP positioning, messaging, and segmentation strategies.
• Experience leading promotional materials through MLR review.
• Ability to interpret clinical evidence, market research, and customer insights and translate them into commercial strategy.
• Experience leading complex initiatives in a matrixed organization, influencing stakeholders, coaching others, and managing agencies, investments, and budgets.
• Permanent U.S. work authorization is required; U.S. work visa sponsorship is not available.

Nice to have

• Advanced degree such as MBA, PharmD, PhD, or equivalent.
• Oncology commercial experience, particularly in breast cancer or solid tumors.
• Launch experience in a competitive and evolving market.
• Field Sales or other customer-facing experience.
• Experience integrating personal and non-personal promotional channels.

Culture & Benefits

• Mission-driven work focused on improving cancer care and patient outcomes.
• Collaboration across Sales, Insights & Analytics, Medical, Regulatory, Legal, manufacturing, and scientific teams.
• 401(k) matching and additional retirement savings contributions.
• Paid vacation, holidays, personal days, caregiver/parental leave, and medical leave.
• Medical, prescription drug, dental, and vision coverage.