Associate Director, Digital Marketing – Web/Email (Pharma)

Location: Alameda, California, United States; business travel is required.

Salary: $181,500–$257,000 annually, with compensation varying by U.S. geographic market.

Company

hirify.global develops and markets pharmaceutical products, including oncology therapies.

What you will do

• Plan and manage promotional website and email tactics for CABOMETYX across multiple FDA-approved indications and support preparation for the zanzalintinib launch.
• Develop and execute digital assets and integrated, multi-channel marketing tactics with promotional marketing, Legal, Regulatory, Medical, BI, technology, Sales, and Market Access partners.
• Manage agency partners, creative briefs, business requirements, content development, and execution quality.
• Analyze web and email KPIs, conduct A/B testing, and optimize pages, emails, subject lines, and campaign content.
• Lead RAMP submissions and digital material approvals while ensuring alignment with brand goals and FDA promotional requirements.
• Partner with analytics teams and agencies on marketing data warehouses, performance dashboards, reporting, and evaluation of new digital capabilities.

Requirements

• Bachelor’s degree with 11 years of related experience, master’s degree with 9 years, or an equivalent combination of education and experience.
• Experience in product marketing, field sales, or market research and analysis within the pharmaceutical or biotech industry.
• Digital marketing experience across patient and healthcare professional audiences, including SEO/SEM/display, lead generation, web, mobile, social, CRM, and non-personal promotion channels.
• Strong agency management, cross-functional collaboration, organization, communication, reporting, analytics, and online marketing skills.
• Understanding of FDA regulations for pharmaceutical promotions and Legal, Medical, and Regulatory review processes.
• Ability to work from the Alameda, California office; some business travel is required.

Nice to have

• Experience supporting an oncology product launch.
• Experience using market research, sales force insights, and other data to optimize messaging and promotional plans.

Culture & Benefits

• Collaborative office environment focused on sharing ideas and solutions.
• Equipment provided, including dual monitors and ergonomic chairs.
• 401(k) plan with company contributions, medical, dental, vision, life, disability, and flexible spending benefits.
• Annual bonus eligibility, stock purchase opportunities, and long-term incentives.
• Paid vacation, 17 paid holidays including a company-wide winter shutdown, and up to 10 sick days annually.