Marketing Manager - Marketing Initiatives & Events (Assistant Vice President/Vice President)

Location: Hybrid, BOS Singapore

Company

hirify.global is Asia’s global private bank and part of OCBC Group’s global network.

What you will do

• Develop and implement targeted marketing strategies for designated markets to support client acquisition, net new money, and revenue goals.
• Plan and deliver marketing initiatives from concept through execution with internal stakeholders, agencies, and vendors.
• Lead end-to-end client events, including programme development, content curation, guest acquisition, and post-event follow-up.
• Create consistent client experiences across print and digital collateral, videos, social media, websites, and online and in-person events.
• Develop campaigns and content that strengthen brand awareness, attract qualified prospects, and support relationship managers.
• Manage marketing budgets, track campaign and event performance, and provide strategic advice to internal stakeholders.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum 10 years of relevant experience in banking or finance, preferably in private banking or wealth management.
• Experience across branding, event management, and digital marketing.
• Ability to identify target segments and create communication messages and translation copy that engage, educate, and motivate.
• Numerical literacy, including comfort with metrics, figures, and spreadsheets.
• Versatility, resilience, independent execution, teamwork, and the ability to manage multiple priorities.

Culture & Benefits

• Openness, teamwork, and fairness are central to the working environment.
• Professional and personal development programmes are available.
• Remuneration and non-financial benefits are provided.
• Opportunities are available across OCBC Group’s global network of subsidiaries and offices.