Product Marketing Manager (Web Funnels & CRO)

Location: Hybrid in Warsaw, Poland — 2 days in the office and 3 days remote

Company

hirify.global offers a startup environment focused on B2C subscription apps and web-to-app or web-to-desktop acquisition funnels.

What you will do

• Own web funnel strategy and optimize landing pages, pricing, checkout, and paywalls.
• Research competitors, user behavior, and growth opportunities.
• Develop funnel concepts, page structures, offers, and messaging.
• Brief design, frontend, and engineering partners, and build prototypes with no-code or AI tools when possible.
• Design, launch, and analyze A/B tests while using data to resolve user-journey bottlenecks.
• Use AI for research, content creation, prototyping, and experimentation.

Requirements

• At least 1 year of experience in product marketing, growth marketing, product, or a related role.
• Experience with B2C subscription apps.
• Experience running A/B tests and reading basic analytics using GA4, Mixpanel, or similar tools.
• Ability to take projects from idea through implementation independently.
• Practical experience using AI tools in professional work.
• Proven experience building and optimizing high-converting web-to-app or web-to-desktop conversion funnels.

Nice to have

• No-code prototyping experience.
• Experience with Cursor, Lovable, Claude Code, or similar AI development tools.
• Experience with n8n or similar automation tools.
• UX/UI, behavioral psychology, SQL, or statistics background.
• English at B2+ level.

Culture & Benefits

• Hybrid schedule with three remote days per week.
• Team offsites and events throughout the year.
• Lunch covered on office days.
• Young, driven startup environment without micromanagement or unnecessary bureaucracy.
• Flexible work approach focused on results.
• Opportunity to contribute creative ideas and shape the work.