Vice-President, Brand, Client Experience and Insights (AI)

Location: Toronto, ON, Canada. Job location: Toronto-81 Bay, 33rd Floor. Candidates must be legally eligible to work at the specified location and may need a valid work or study permit.

Company

hirify.global is a relationship-oriented bank focused on helping clients achieve their ambitions through banking services and client-centered solutions.

What you will do

• Define and lead the enterprise brand strategy, including positioning, governance, messaging, and visual identity.
• Direct brand, sponsorship, creative, and integrated marketing communications across paid, owned, and experiential channels.
• Establish the enterprise client experience strategy and roadmap, including NPS priorities, experience frameworks, and cross-functional initiatives.
• Use AI, advanced analytics, voice-of-customer data, research, and integrated insights to identify issues, analyze trends, optimize journeys, and support executive decisions.
• Measure brand health, client sentiment, loyalty, and experience outcomes against business results.
• Lead a large multidisciplinary team, manage budgets and matrixed delivery, advise senior stakeholders, and oversee accessibility and seniors’ advocacy compliance.

Requirements

• Significant leadership experience in brand, marketing, client experience, insights, strategy, or a related enterprise function.
• Deep expertise in marketing and client experience transformation with insights-led decision-making.
• Experience leading cross-functional transformation in complex, matrixed organizations.
• Experience using analytics, research, and advanced insight tools to influence priorities and improve business results.
• Proven people leadership, executive communication, governance, compliance, accessibility, and reputational judgment.
• Legal eligibility to work in Canada at the specified location; a valid work or study permit may be required.

Culture & Benefits

• Professional, simple, and caring employee experience principles.
• Inclusive environment with accessible candidate and employee experiences.
• Competitive compensation, banking benefits, wellbeing support, employee and family assistance programs, and points-based recognition.
• Modern workspaces and technology designed to support collaboration and innovation.

Hiring process

• Applicants may complete an attribute-based assessment and other skills tests.
• Artificial intelligence tools may be used during recruitment.