VP Programmatic Demand (AdTech)

Location: New York City office; hybrid role

Salary: USD $380,000–$430,000 annually, including on-target earnings

Company

hirify.global is an omnichannel advertising platform combining premium publisher supply, global brands, data, technology, and human creativity across CTV, mobile, and web.

What you will do

• Define, scale, and evolve the global programmatic demand strategy across CTV, open web, and Homescreen.
• Own strategic relationships with major DSPs, including The Trade Desk, Amazon DSP, and Google DV360.
• Develop commercial strategies for PMPs, curated supply, private marketplaces, and emerging buying models.
• Lead a high-performing global programmatic organization and translate global strategy into regional execution.
• Partner with Product, Engineering, Supply, Data, Sales, Agency Development, and Marketing to improve programmatic enablement and supply-path efficiency.
• Establish revenue and marketplace KPIs, build co-selling partnerships, and represent hirify.global with agencies, publishers, DSPs, and industry organizations.

Requirements

• Senior commercial or strategic leadership experience within the programmatic ecosystem, such as AdTech, DSP, SSP, or an agency trading desk.
• Deep knowledge of supply-side and demand-side mechanics, supply-path optimization, CTV monetization, publisher monetization, and agency trading structures.
• Established executive relationships with major DSPs and a track record of building strategic commercial partnerships.
• Experience building and scaling high-performing global or multi-regional teams against aggressive revenue goals.
• Outstanding presentation, negotiation, and executive communication skills, including the ability to explain complex technology value propositions to C-suite stakeholders.

Nice to have

• Experience with organizational growth or platform integration across converging CTV and digital/mobile media environments.
• Active involvement in industry organizations such as IAB or ANA.

Culture & Benefits

• Global collaboration across more than 30 countries and access to a large-scale advertising platform.
• High-autonomy environment with meaningful scope, ownership, and accountability.
• Structured mentorship, executive coaching, leadership development, and continuous learning opportunities.
• Benefits and perks supporting employees and their families.
• Employee Resource Groups supporting sustainability, women’s empowerment, charitable initiatives, and diversity, equity, and inclusion.