Senior Brand Marketing Manager

Location: Hybrid role based in New York City, with more than half of the time onsite in the New York City office, three days per week.

Base compensation: $150,000–$160,000 per year, excluding equity and benefits.

Company

hirify.global is a software platform and global community for active people, helping athletes track workouts, build habits, and connect through movement.

What you will do

• Own flagship brand campaigns from brief through execution and measurement.
• Develop campaign briefs and integrated, multichannel executions across paid media, organic social, influencer marketing, and partnerships.
• Partner with Product Marketing on go-to-market timing and with Athlete & Community Partnerships on athlete, creator, and community programs.
• Brief and direct external social, creative, agency, creator, and production partners.
• Contribute to the brand platform build as it moves toward launch and take ownership of selected flagship campaigns.
• Use performance and brand health data to guide investment decisions and report campaign impact to marketing leadership.

Requirements

• Substantial experience in brand or integrated marketing with ownership of flagship or portfolio-level campaign strategy from brief through execution.
• Experience partnering with Product Marketing and cross-functional teams on go-to-market timing.
• Working knowledge of paid media planning, organic growth, social, influencer marketing, and partnership marketing.
• Strong analytical skills and experience using performance and brand health data to make investment decisions.
• Creative judgment and experience directing external agency, creator, and production partners.
• Excellent written communication and the ability to create clear, actionable briefs.

Nice to have

• Experience partnering with community, partnerships, or athlete and creator relations functions.

Culture & Benefits

• Flexible hybrid work model.
• Equity is included in the compensation package.
• Inclusive workplace focused on growth, accessibility, and collaboration.
• Work with a global community of active people across more than 185 countries.