Digital Marketing & Website Specialist (SEO/AI)

Location: Cincinnati, Ohio, United States. Other location: Grand Rapids, Michigan, United States. Mostly stationary, facility-based work with occasional movement and physical handling of materials.

Company

hirify.global manufactures environmental test chambers and operates the Weiss Technik, Cincinnati Sub-Zero, and Dynavac product brands as part of the global Schunk Group.

What you will do

• Direct the design, development, UX, security, performance, and ongoing optimization of company websites.
• Manage content creation, page development, publishing, and updates across WordPress and DNN CMS platforms.
• Develop and execute technical SEO, GEO, and AEO strategies, including audits, keyword mapping, schema markup, internal linking, and search-intent alignment.
• Build HubSpot marketing automation workflows, lead-scoring models, and segmented nurture programs.
• Collaborate with agency, Content, Product, and Sales partners on paid and organic campaigns.
• Analyze digital performance data and provide KPI-based recommendations to improve conversions and ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
• 3–5+ years of hands-on digital marketing experience.
• Experience managing websites and improving conversion growth through technical SEO, schema markup, GEO, and AEO.
• Proficiency with WordPress, DNN, HubSpot, HTML, CSS, responsive design, and website troubleshooting.
• Working knowledge of Google Analytics 4, Google Search Console, and SEO, SEM, and AI tracking tools.
• Ability to use AI tools such as ChatGPT, Gemini, and Perplexity for content optimization, insight generation, and performance analysis.

Culture & Benefits

• Full-time schedule of 40 hours per week.
• Opportunity to support companies testing next-generation technologies and improving product safety and reliability.
• Work in a growing, globally active technology group with more than 10,000 employees across 26 countries.
• Role includes occasional lifting, carrying, climbing, bending, and squatting as part of facility access and equipment-related duties.