Omnichannel Search Director (GEO) USA

Location: New York, New York, United States (Hybrid)

Company

hirify.global is a global digital agency specialising in omnichannel search, social, creative content, and performance technology for international clients.

What you will do

• Manage a group of managers and, through them, search strategists and specialists; support their development, career paths, and hiring.
• Set the direction for organic search and help expand the team into a broader omnichannel remit.
• Shape AI visibility and Generative Engine Optimisation practices, including audits, benchmarking, measurement, reporting, and testing across major AI search platforms.
• Lead enterprise search strategy across key accounts, connecting marketing objectives with measurable business outcomes.
• Set standards for technical SEO, content strategy, structured data, entity and knowledge graph work, internationalisation, migrations, and complex CMS estates.
• Collaborate with social, paid media, editorial, influencer, creative, and insights teams on client work, pitches, workshops, and thought leadership.

Requirements

• Approximately seven years of experience in organic search, including two or three years leading people and ideally managing managers.
• Strong enterprise and multi-market SEO experience across technical and content disciplines, including complex websites, multiple languages, and migrations.
• Hands-on experience building or running AI visibility measurement and a clear understanding of its methods and limitations.
• Experience managing and developing people through periods of change, with strong analytical, commercial, and stakeholder-management skills.
• Experience with Search Console, GA4, Screaming Frog, Semrush or Ahrefs, log file analysis, and at least one AI visibility platform.
• Agency experience is helpful; strong in-house experience will also be considered.

Culture & Benefits

• Open, respectful, collaborative working environment guided by the values “We Strive”, “Acting Together”, and “With Kindness”.
• 25 days of holiday, US bank holidays, birthday leave, and additional Christmas closure days.
• Work-from-abroad policy for up to four weeks per year.
• Monthly entertainment subscription, VDU eye tests, Employee Assistance Programme, wellness initiatives, and peer recognition awards.
• LinkedIn Learning access, Calm subscription, and regular social events.