Content Director (USA)

Location: New York, New York, United States (Hybrid). The role requires being based in the US and working with US clients. A work-from-abroad policy is available for up to four weeks per year.

Company

hirify.global is a global digital agency specializing in LLM visibility, search, social and performance-driven content for international brands.

What you will do

• Set and own omnichannel content strategies for a portfolio of US clients across websites, social platforms and AI search.
• Lead delivery of search-led articles, product pages, social-first content and community programs.
• Drive visibility across Google, TikTok, Instagram, YouTube and AI assistants through SEO, GEO/AEO and social search.
• Lead, mentor and grow a multidisciplinary team of editors, writers, strategists and social specialists.
• Establish editorial standards, tone of voice, workflows and AI adoption guidelines with clear quality controls.
• Present strategies and performance recommendations to senior clients, contribute to new business and collaborate with Search & Insights, Digital PR, Influencer and Performance Tech teams.

Requirements

• 10+ years of experience leading and developing high-performing content teams.
• Deep expertise in web content, social media, omnichannel planning, storytelling and social search.
• Strong knowledge of SEO and content for LLM visibility, including GEO/AEO and content cited by AI models.
• Experience with web, search and social analytics, social listening and community management tools.
• Demonstrated experience applying AI tools such as Claude, ChatGPT and Gemini to content workflows and leading AI adoption.
• Must be based in the US, understand the US market and be comfortable working across global time zones.

Nice to have

• Experience developing AI guidelines or governance frameworks.
• Agency experience across food and drink, health and pharmaceuticals, beauty and wellness, or luxury.
• Experience presenting to senior stakeholders and contributing to new business.

Culture & Benefits

• 25 days of holidays, US bank holidays, birthday leave and additional Christmas closure days.
• Monthly entertainment subscription, yearly Calm subscription and access to an Employee Assistance Programme.
• VDU eye tests, wellness initiatives and peer recognition awards.
• LinkedIn Learning access and regular company social events.
• Work from abroad for up to four weeks per year under the WFA policy.
• Inclusive environment focused on openness, respect, innovation and teamwork.