Senior Product Marketing Manager, Commercial Banking & Payments

Location: Austin, Texas, with hybrid work opportunities; other listed locations include Lincoln, Nebraska; Des Moines, Iowa; Charlotte, North Carolina; and Cary, North Carolina. Applicants must be authorized to work for any employer in the United States.

Company

hirify.global provides digital banking and lending solutions for banks, credit unions, alternative finance companies, and fintechs in the United States and internationally.

What you will do

• Develop go-to-market strategies, segmentation, audience architecture, launch sequencing, and success metrics for commercial digital banking, treasury management, and payments solutions.
• Analyze commercial banking markets, treasury technology priorities, payments trends, regulatory developments, competitive offerings, and buyer behavior.
• Build differentiated positioning, value propositions, ICPs, personas, messaging, thought leadership, and analyst engagement programs.
• Lead launch readiness, sales enablement, competitive intelligence, win/loss analysis, and connections between field insights and product roadmap decisions.
• Represent hirify.global at customer engagements, industry conferences, executive briefings, advisory boards, and major sales forums.
• Partner with Product, Sales, Marketing, Customer Success, treasury specialists, and payments experts while mentoring product marketing peers.

Requirements

• At least 12 years of relevant experience, or an advanced degree with 8 or more years of relevant experience, in product marketing, go-to-market strategy, commercial banking technology, or related work.
• Deep expertise in commercial digital banking, treasury management, cash management, payments, or related financial technology solutions.
• Knowledge of commercial banking products and payment infrastructure, including ACH, wires, real-time payments, liquidity, cash management, and account services.
• Experience translating complex banking technologies and workflows into positioning, value propositions, launch strategies, and sales enablement programs.
• Strong strategic, analytical, written, verbal, and executive communication skills, plus experience influencing cross-functional initiatives and mentoring marketing talent.
• Fluent written and oral English and authorization to work for any U.S. employer are required; visa sponsorship is not available.

Nice to have

• Experience at a commercial banking technology provider, treasury management platform, payments company, or financial services SaaS organization.
• Knowledge of positive pay, receivables and payables automation, liquidity management, ERP integration, Fedwire, RTP, FedNow, SWIFT, or ISO 20022.
• Experience with analyst relations, commercial banking sales teams, executive engagement, Salesforce, Seismic, Crayon, Clozd, or Gong.
• Experience with AI-assisted treasury operations, embedded banking, open banking, API-enabled services, fraud intelligence, or AI productivity governance.

Culture & Benefits

• Hybrid work opportunities and flexible time off.
• Career development and mentoring programs.
• Health and wellness benefits, including health insurance and paid parental leave for eligible parents.
• Community volunteering, company philanthropy, and employee peer recognition programs.
• Supportive and inclusive environment focused on collaboration, career growth, and physical, mental, and professional well-being.