CRO Lead (Shopify DTC)

Location: Remote. The role is full-time and fully remote.

Salary: USD $4,000–$6,000+ per month, based on experience and expertise.

Company

hirify.global is a premium direct-to-consumer pet brand selling stainless steel cat water fountains, filters, accessories, and related products through Shopify, Amazon, and Chewy; DoggySpout is its new pet-focused brand.

What you will do

• Own the CRO test plans and prioritized backlogs for both brands.
• Build, test, and launch paid-acquisition funnels, landing pages, on-site offers, and post-purchase upsells.
• Brief developers and designers, QA test variants across tracking, pricing, discount codes, mobile, and desktop, and launch tests weekly.
• Analyze results, apply agreed significance rules, ship winning variants, and identify conversion drops on the same day.
• Manage the CRO agency, coordinate with the Head of Growth, and determine when work should move in-house.
• Report conversion rate, revenue per visitor, AOV, live tests, and win rate in weekly CRO and Funnels meetings.

Requirements

• 3–4+ years of CRO experience running programs for Shopify DTC brands.
• Fluent English required.
• Demonstrated results from tests and funnels that improved conversion rate, AOV, or revenue per visitor, supported by data.
• Hands-on experience with Intelligems, AfterSell or a similar tool, Microsoft Clarity, Shopify analytics, and paid-acquisition funnels.
• Ability to design experiments, write hypotheses, size tests, evaluate significance, and manage test QA independently.
• Experience briefing developers and designers and managing a CRO agency; willingness to work overtime or weekends when needed.

Nice to have

• Subscription business experience.
• Pet brand experience.

Culture & Benefits

• 100% remote work with a lean, senior team.
• Direct collaboration with the founder and substantial ownership of business outcomes.
• Data-driven, fast-moving culture focused on continuous experimentation and automation.
• AI-first workflows using tools such as Claude for research, test ideation, briefs, and reporting automation.
• Opportunity to contribute to scaling the business from $50M+ toward $100M+ in annual revenue.

Hiring process

• Application and screening.
• Test project.
• Technical interview followed by a culture-fit interview.