Director – Marketing Strategy and Media Planning (Healthcare)

Location: London, United Kingdom

Company

IQVIA provides clinical research services, commercial insights, and healthcare intelligence for the life sciences and healthcare industries.

What you will do

• Build and launch IQVIA UK's marketing strategy and media planning offering, including service design, methodologies, pricing, intellectual property, quality standards, and go-to-market materials.
• Lead end-to-end promotional strategy engagements covering brand and portfolio strategy, positioning, messaging, customer journeys, channel mix, campaign planning, and measurement frameworks.
• Advise on HCP and relevant patient or consumer media planning, including channel selection, budget allocation, flighting, media mix, and buying oversight.
• Generate and convert new business, lead proposals and commercial negotiations, and cross-sell adjacent Consulting, DME, OneKey, Real-World, and Technology offerings.
• Act as a senior advisor to healthcare and pharmaceutical clients while managing project scoping, staffing, quality assurance, commercial performance, and delivery teams.
• Develop creative, media, and production partnerships and represent the capability through thought leadership, conferences, and client roundtables.

Requirements

• 15+ years of experience in marketing strategy and/or media planning within healthcare, FMCG, an agency, consultancy, or an in-house brand team; agency experience is strongly preferred.
• End-to-end promotional strategy experience from insight and positioning through channel planning, execution briefs, and measurement.
• Hands-on media planning experience and working knowledge of media buying, agency economics, and UK media owners and platforms.
• Proven sales record with personal business development responsibility, revenue targets, and experience closing six- and seven-figure engagements.
• Senior client network in UK pharma, healthcare, or FMCG, combined with strong commercial acumen in scoping, pricing, margin management, and contracting.
• Excellent communication skills and the ability to work with C-suite stakeholders, brand teams, consultants, and analysts while building a new capability from a blank sheet.

Nice to have

• Omnichannel orchestration experience across representatives, email, digital, congresses, paid media, and content syndication, with familiarity with Veeva, Salesforce Marketing Cloud, or Adobe Experience Cloud.
• Performance marketing and analytics knowledge, including media mix modelling, attribution, A/B testing, GA4, programmatic, DSPs, and retargeting.
• Experience using healthcare data and IQVIA assets such as sales data, PromoSuite, OneKey, ALHP, or Synmetrics to shape strategy and demonstrate ROI.
• Knowledge of ABPI, PMCPA, MHRA, EFPIA, CAP, or BCAP requirements; international EU or global brand experience is also valued.
• Therapy-area experience in oncology, immunology, rare disease, vaccines, cardiometabolic, or CNS, plus experience building and mentoring teams.

Culture & Benefits

• Build a new practice with senior sponsorship and an existing client base rather than joining an established practice.
• Work at the intersection of strategy, healthcare data, promotional execution, and measurement.
• Use IQVIA's existing Consulting, DME, targeting, measurement, Real-World, Technology, and Patient Solutions capabilities as the delivery and cross-sell platform.
• Develop a proven capability model for the UK market based on experience from other IQVIA markets.