a b testinggoogle analyticsweb analyticsvisual merchandisingpersonalizationcontentsquaredigital optimisationsearch merchandising
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Текст:
Hirify AI/Оригинал
TL;DR
Digital Optimisation Executive (Search, Visual Merchandising, and Personalisation): Developing data-driven search and visual merchandising strategies across retail websites and apps with an accent on customer experience, personalisation, and evidence-based optimisation. Focus on analysing A/B tests, identifying customer journey pain points, and building scalable reporting and optimisation practices.
hirify.global is part of Frasers Group, a retail group operating sports, premium, luxury, fashion, and gaming brands through digital and physical experiences.
What you will do
Develop, implement, and oversee data-driven visual merchandising strategies across the group’s brands.
Manage onsite search configuration and improve search experiences across websites and apps.
Enhance personalisation through search and merchandising tools.
Analyse A/B test results, document learnings, and recommend next steps.
Use customer and web analytics data to identify journey pain points and propose optimisation actions.
Build and manage weekly reporting while collaborating cross-functionally on trade events and digital initiatives.
Requirements
Degree in a related subject.
Commercial and analytical mindset with a strong data-driven approach.
Interest in customer behaviour, online experience optimisation, and wider digital practices.
Experience using web analytics tools.
Knowledge of ContentSquare and Google Analytics is preferred but not essential.
Culture & Benefits
Recognition programmes including Frasers Champion and Fearless 1200.
Head office employees spend one to two days each financial year in a store or warehouse to understand frontline operations.
Free gym classes, discounted gym memberships, and access to the Frasers Fit wellbeing programme.
Free access to Retail Trust support, including a 24-hour wellbeing helpline, counselling, and financial and legal support.
Hiring process
Initial recruiter interview focused on behaviour and alignment with culture and values.
One or two further interviews with the hiring manager and wider team.
The later stages may include a technical presentation or task.
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