Manager, Organic Social Media & Community (AI)

Location: Toronto, Ontario, Canada, with other locations in Waterloo and Montreal; hybrid work from the office and virtually.

Salary: CAD 85,000–128,000 annually, depending on work location and other factors.

Company

hirify.global is a financial services organization focused on helping clients achieve lifetime financial security and live healthier lives.

What you will do

• Own and evolve the organic social media and community strategy across 12+ established and emerging platforms.
• Define channel roles, roadmaps, audience priorities, cultural relevance, brand alignment, and discoverability goals.
• Lead audience-first and video-first content strategies, including community engagement, moderation, and escalation in a regulated environment.
• Partner with Brand, Creative, Content, SEO, and Discoverability teams to improve social, search, and AI-powered visibility.
• Translate social listening, audience behavior, cultural trends, and performance data into actionable business insights.
• Lead and develop Social Media Consultants while coordinating with internal teams and external partners.

Requirements

• 5–7+ years of progressive experience in social media, digital marketing, or content strategy.
• Experience developing and executing organic social strategies for a large or complex brand.
• Expertise in influencer and creator partnerships, social platforms, algorithms, community management, and audience behavior.
• Experience with social listening and management platforms such as Sprinklr, including publishing, engagement, listening, and analytics.
• Strong strategic thinking, stakeholder management, communication, analytics, and senior-leader presentation skills.
• Experience leading and developing people, including coaching, prioritization, and performance support.

Nice to have

• Working knowledge of AI, SEO, generative search, LLM discoverability, and emerging digital trends.
• Experience in financial services, insurance, healthcare, or another regulated industry.
• Bilingual English and French capability and cultural awareness for diverse audiences.

Culture & Benefits

• Continuous learning, development, and improvement opportunities.
• Sabbatical program offering up to six weeks off every five years.
• Employee-focused culture centered on well-being, inclusion, and mental health.
• Hybrid flexibility based on business, client, and employee needs.
• Eligible employees may participate in discretionary incentive plans.