3 дня назад
Field and Partner Marketing Director
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field and Partner Marketing Director (B2B Technology/AI Software): Building regional go-to-market strategies and demand-generation programs for an AI-powered enterprise software delivery platform with an accent on pipeline ownership, partner marketing, and account-based marketing. Focus on selecting regional accounts and segments, optimizing marketing investment and ROI, and executing executive events, industry programs, and joint initiatives with channel, GSI, and technology partners.
Location: United Kingdom (Remote)
Company
provides an AI-powered enterprise software delivery platform that helps organizations build, test, secure, and deliver software across the development lifecycle.
What you will do
- Co-own the regional pipeline target with the Regional Head of Sales and build annual and quarterly go-to-market plans.
- Define priority accounts, market segments, programs, partners, and regional marketing investments.
- Adapt global campaigns and messaging for regional buyers and contribute customer and market insight to the global marketing strategy.
- Own the regional marketing budget and evaluate investments based on pipeline impact and ROI.
- Develop demand-generation programs, including executive CISO/CIO events, industry events, customer programs, ABM plays, email, digital, and follow-up campaigns.
- Lead joint programs with channel, GSI, and technology partners, including MDF, co-marketing, and paid-media initiatives.
Requirements
- 10+ years of experience in field marketing, demand generation, or regional go-to-market leadership.
- Bachelor’s degree in Marketing or equivalent experience.
- Experience marketing to CISOs, CIOs, and senior security and IT leaders.
- Proven experience owning pipeline goals with Sales and translating business priorities into focused marketing investments.
- Experience building demand with channel, GSI, and technology partners.
- Fluency with Salesforce, marketing automation, and modern ABM and intent platforms; experience across the UK, DACH, and France is important.
Culture & Benefits
- Flexible working arrangements and a globally distributed team.
- Medical, dental, and vision plans.
- Paid parental leave.
- Long-term cash incentive programs.
- Unlimited access to continuous learning and professional development through Udemy.
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