Brand KOL Specialist (Crypto)

Location: Hong Kong; remote-first work-from-home arrangement may vary depending on the role and team.

Company

Binance operates a global blockchain ecosystem spanning cryptocurrency trading, finance, education, payments, research, and institutional services.

What you will do

• Identify and engage key opinion leaders aligned with brand values.
• Support the organization and attendance of KOL events, meetings, and networking activities.
• Act as the liaison between Binance and KOLs, maintaining timely and professional communication.
• Support crisis communications and resolution efforts during sensitive situations.
• Prepare updates and reports on KOL activities and public sentiment.
• Collaborate with cross-functional teams to align KOL strategies with PR goals.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• 2–4 years of relevant work experience.
• Fluent English required for coordination with overseas partners and stakeholders.
• Strong interpersonal and relationship-building skills.
• Confidence and professionalism when attending events and engaging with influencers.
• Ability to handle sensitive situations calmly and work effectively in a fast-paced environment.

Nice to have

• Additional language skills.
• Interest in the cryptocurrency or blockchain industry.

Culture & Benefits

• Remote-first, work-from-home arrangement, subject to role and team requirements.
• Competitive salary and company benefits.
• Flat, user-centric organization with global collaboration.
• Fast-paced, innovative environment with autonomy.
• Career growth and continuous learning opportunities.