User Growth & Lifecycle Marketing Manager (Web3)

Location: United Arab Emirates; remote-first work-from-home arrangement may vary depending on the role and team.

Company

Binance operates a global blockchain ecosystem with cryptocurrency trading, finance, payments, education, research, and institutional services.

What you will do

• Lead optimization of new-user onboarding, activation, and first-time transaction conversion through product iterations and personalized campaigns.
• Build lifecycle management and user segmentation frameworks to improve retention, repeat purchases, cross-selling, and engagement.
• Design referral, viral growth, membership, points, and gamification mechanisms.
• Lead A/B testing and allocate operational resources using data-driven strategies.
• Collaborate with cross-functional teams to execute lifecycle marketing campaigns.
• Analyze user and business data, identify problems, and develop measurable solutions.

Requirements

• More than 5 years of experience in the internet industry, including more than 3 years in senior user growth roles in transaction-based sectors such as e-commerce or fintech.
• Proven success growing products or user bases from zero to one or from one to a thousand, with measurable retention, conversion, and repeat-purchase results.
• Experience independently leading growth projects, operations, or campaigns using structured methodologies.
• Strong knowledge of A/B testing, funnel analysis, user segmentation, marketing automation, and data monitoring.
• Ability to work with multiple business-unit products and identify user preferences, pain points, and growth opportunities.
• Bilingual English and Arabic required for coordination with partners and stakeholders in the MENA region.

Culture & Benefits

• Remote-first, work-from-home arrangement, subject to the role and team.
• Opportunity to work on the future of finance within a global, user-centric organization.
• Flat structure with autonomy and challenging projects in a fast-paced environment.
• Career growth, continuous learning, competitive salary, and company benefits.