Senior Marketing Manager - Japan (Crypto)

Location: Japan; remote-first, work-from-home arrangement

Company

Binance is a global blockchain ecosystem offering cryptocurrency trading, finance, payments, education, research, and institutional services.

What you will do

• Execute brand marketing initiatives and integrated campaigns for the Japanese market.
• Manage social media operations, including content planning, publishing, community monitoring, and performance tracking.
• Create and localize engaging content aligned with brand guidelines and Japanese audience needs.
• Plan and deliver online and offline community events, brand activations, conferences, and partner initiatives.
• Coordinate internal stakeholders and external vendors across marketing, PR, compliance, product, and regional teams.
• Track campaign, social media, and event performance and identify optimization opportunities.

Requirements

• 10+ years of marketing experience, including hands-on brand marketing and campaign execution.
• 7+ years of brand marketing experience and 5+ years managing social media operations.
• 3+ years planning and executing online and offline events, including logistics, vendors, and on-site support.
• Strong understanding of the Japan market, local consumer behavior, and culturally relevant communication.
• Native-level Japanese communication skills for creating clear and locally relevant marketing content.
• Business-level English for collaboration with regional and global stakeholders, plus strong project management and analytical skills.

Culture & Benefits

• Remote-first, work-from-home arrangement, depending on the role and team.
• Opportunity to work on challenging projects in a fast-paced, innovative environment with autonomy.
• Collaboration with global talent in a user-centric organization with a flat structure.
• Career growth and continuous learning opportunities.
• Competitive salary and company benefits.