Associate Manager, Marketing Activation - Dolls (US)

Location: El Segundo, California, United States; in-office Monday–Thursday and work from home on Fridays

Salary: $110,000–$135,000 annually

Company

hirify.global is a global toy and family entertainment company with a portfolio of consumer brands, products, content, digital experiences, and live experiences.

What you will do

• Develop integrated commercial marketing plans and US activation strategies for the Dolls portfolio.
• Lead retailer and consumer activation plans, marketing briefs, launch strategies, promotional calendars, and omnichannel campaigns.
• Partner with Sales, Retail Marketing, Demand Planning, Consumer Insights, Finance, Licensing, creative teams, retailers, and external partners.
• Develop retailer presentations, seasonal selling materials, customer marketing plans, and channel-specific programs.
• Analyze POS performance, retail trends, consumer insights, competitive activity, and category performance.
• Evaluate campaign effectiveness, recommend optimizations, and communicate business performance to leadership.

Requirements

• 5 years of experience in marketing, brand marketing, shopper marketing, retail marketing, trade marketing, commercial marketing, or consumer products; 3 years with an MBA.
• Experience developing and executing integrated marketing programs across retail and omnichannel environments.
• Strong project management, analytical, presentation, communication, and organizational skills.
• Experience leading cross-functional teams without direct authority and managing multiple stakeholders.
• Advanced proficiency in PowerPoint, Excel, Outlook, and Microsoft Office applications.
• Ability to work in the El Segundo office Monday–Thursday, with remote work on Fridays.

Nice to have

• Experience in consumer products, toys, entertainment, licensing, or retail.
• Experience working with major retailers such as Target, Walmart, Amazon, or Costco.

Culture & Benefits

• Collaborative, innovative, and performance-driven work environment.
• Flexible work model combining purposeful in-person collaboration with work-from-home flexibility.
• Competitive total pay programs, comprehensive benefits, and employee resources.
• Inclusive workplace focused on belonging, respect, and equal opportunity.